Email automation greatly helps in smoothening your marketing efforts and ensuring that timely and personalized emails are sent, considering the preferences and actions of your audience towards your website or emails. For instance, some key points along the customer journey where automated emails could be triggered are welcome emails, abandoned cart reminders, post-purchase follow-ups, etc.
Develop an automated set of workflows to serve personalized content or messages to each subscriber on the basis of certain specific actions or events: subscription, purchase, click. Use dynamic content and personalization tokens in your automated email campaign, which speaks personally to the reader, calling them by name and sending them content or an offer relevant to them.
Monitor performance of your automated email campaigns and, based on the performance data, iterate your strategy for further optimization of results. Good email automation should save your time, increase your efficiency, and give your customers a very personalized experience.
Develop an automated set of workflows to serve personalized content or messages to each subscriber on the basis of certain specific actions or events: subscription, purchase, click. Use dynamic content and personalization tokens in your automated email campaign, which speaks personally to the reader, calling them by name and sending them content or an offer relevant to them.
Monitor performance of your automated email campaigns and, based on the performance data, iterate your strategy for further optimization of results. Good email automation should save your time, increase your efficiency, and give your customers a very personalized experience.