Lead nurturing based on email marketing can help a great deal in taking leads through a sales funnel from awareness to conversion.
First, set up targeted email sequences or workflows that send relevant content to leads at their stage in the funnel. This way, in the awareness stage, it is possible to offer educative content, resources, or guides for leads to learn more about their problem or need and explore possible solutions.
Provide the leads with case studies, testimonies, or even demonstrations of the products that help in establishing value and clear objections or concerns in their minds about your offers. Incentivize your leads to take action and make the buy with money offers, discounts, or limited-time promotions.
Use marketing automation tools to help in automating lead nurturing and delivering timely, individualized emails based on behavior and engagement for every lead. Thus, you are feeding the relevant content and guidance at each step of the buyer's journey, growing trust and building credibility toward conversion.
First, set up targeted email sequences or workflows that send relevant content to leads at their stage in the funnel. This way, in the awareness stage, it is possible to offer educative content, resources, or guides for leads to learn more about their problem or need and explore possible solutions.
Provide the leads with case studies, testimonies, or even demonstrations of the products that help in establishing value and clear objections or concerns in their minds about your offers. Incentivize your leads to take action and make the buy with money offers, discounts, or limited-time promotions.
Use marketing automation tools to help in automating lead nurturing and delivering timely, individualized emails based on behavior and engagement for every lead. Thus, you are feeding the relevant content and guidance at each step of the buyer's journey, growing trust and building credibility toward conversion.