Email marketing can fuel your customer referral and word of mouth programs by enticing happy customers to share their great experiences with and recommend your product or service to others.
Start by identifying the happiest customers with your brand—those most likely to become your promoters. In email campaigns, ask them to tell their friends, relatives, or co-workers. Use incentives, such as discounts, credits, and even special rewards, for making the referral, both for the referrer and the new customer, to help drive response. Create visually rich emails that are easily shared.
Use interesting subject lines and preview text to get them to click and take action. Monitor the performance of your referral programs: track such key performance indicators as your referral rate, new customer acquisition, and amount of revenue to determine success and optimize your strategy over time.
Start by identifying the happiest customers with your brand—those most likely to become your promoters. In email campaigns, ask them to tell their friends, relatives, or co-workers. Use incentives, such as discounts, credits, and even special rewards, for making the referral, both for the referrer and the new customer, to help drive response. Create visually rich emails that are easily shared.
Use interesting subject lines and preview text to get them to click and take action. Monitor the performance of your referral programs: track such key performance indicators as your referral rate, new customer acquisition, and amount of revenue to determine success and optimize your strategy over time.