It means that for the advertisements to be relevant and timely, businesses will need to always be in the know about the trending activities, events, and conversations happening on the social media platforms.
In this regard, businesses have to be tracking social media trends and listening to what their audience is saying to open an opportunity through which they can create relatable and engaging content based on the activities and trends of these users.
Additionally, ad creatives and messaging from businesses must be in line with the context of the platform and the user's experience. This will entail the use of language, imagery, and formats native to the platform, that flows naturally in user feeds to deliver authentic, timely content, crafting the best opportunity for ad engagement and the desired action.
In this regard, businesses have to be tracking social media trends and listening to what their audience is saying to open an opportunity through which they can create relatable and engaging content based on the activities and trends of these users.
Additionally, ad creatives and messaging from businesses must be in line with the context of the platform and the user's experience. This will entail the use of language, imagery, and formats native to the platform, that flows naturally in user feeds to deliver authentic, timely content, crafting the best opportunity for ad engagement and the desired action.