Email marketing can also bring about a very effective tactic to encourage registrations and drive attendance to your webinar by promoting a webinar, outlining key benefits or topics, and delivering a targeted invitation to your audience. Start by creating an email campaign or series just for your webinar.
Start with a subject line that tells what is inside in such an exciting way that one can't resist opening it. Give details about the webinar: date, time, topic, and speakers. Then, use a CTA that has them register.
Whether you're using segmented lists and personalized invitations to target very specific audience segments based on their interests, preferences, or past webinar attendance, or conducting reminder emails closer to the date to keep registrants interested and, therefore, maximize the attendance rate, it's finally your measurement of the registration, attendance, and engagement metrics that will continue to allow you to refine your email campaign strategy for future webinars.
Start with a subject line that tells what is inside in such an exciting way that one can't resist opening it. Give details about the webinar: date, time, topic, and speakers. Then, use a CTA that has them register.
Whether you're using segmented lists and personalized invitations to target very specific audience segments based on their interests, preferences, or past webinar attendance, or conducting reminder emails closer to the date to keep registrants interested and, therefore, maximize the attendance rate, it's finally your measurement of the registration, attendance, and engagement metrics that will continue to allow you to refine your email campaign strategy for future webinars.