Email is a big driver for customer retention and LTV if targeted with relevant content and messages to the right customer.
Try an initial email list segmentation between customer purchase history, the level of customer engagement, and customer interests.
Personalize email content by specific segment's traits and interests: offer unique recommendations, offers, or content suggestions. Add value with content, resources, or offer exclusives that keep customers interested and engaged with your brand.
Use email to source information, insights, or run surveys to learn more about your customers' needs or preferences. Engage post-purchase via emails, loyalty rewards, or personalized recommendations for reorder, since repeat purchase has a bigger customer lifetime value.
By being able to drive customer retention through email, increase customer loyalty to the company, and drive long-term revenue growth, this literally spells out stronger relationships with your customers.
Try an initial email list segmentation between customer purchase history, the level of customer engagement, and customer interests.
Personalize email content by specific segment's traits and interests: offer unique recommendations, offers, or content suggestions. Add value with content, resources, or offer exclusives that keep customers interested and engaged with your brand.
Use email to source information, insights, or run surveys to learn more about your customers' needs or preferences. Engage post-purchase via emails, loyalty rewards, or personalized recommendations for reorder, since repeat purchase has a bigger customer lifetime value.
By being able to drive customer retention through email, increase customer loyalty to the company, and drive long-term revenue growth, this literally spells out stronger relationships with your customers.