This comprises a KPI that helps a business know how it is working towards its success in a social media advertisement campaign. Reach and impressions indicate to the business the number of people who view an ad, thus giving insights into the visibility and exposure of an ad.
Clicks and click-through rates measure the number of people who have clicked the ad, showing how effective an ad is in bringing them to the intended destination, such as a website or landing page.
Possible conversion metrics will be the number of users who have taken the desired action after being exposed to the ad, like purchase or form fill, and engagement metrics would include the likes, comments, shares, and video views.
These can be traced over time and compared against pre-set goals and benchmarks in order to evaluate the performance of ad campaigns and make informed decisions to optimize efforts in the future.
Clicks and click-through rates measure the number of people who have clicked the ad, showing how effective an ad is in bringing them to the intended destination, such as a website or landing page.
Possible conversion metrics will be the number of users who have taken the desired action after being exposed to the ad, like purchase or form fill, and engagement metrics would include the likes, comments, shares, and video views.
These can be traced over time and compared against pre-set goals and benchmarks in order to evaluate the performance of ad campaigns and make informed decisions to optimize efforts in the future.