Email marketing will re-engage lapsed customers by means of highly personalized messages that will inspire them to take interest in interactions with your brand and finally make another purchase.
You could then further find the lapsed customers based on the criteria of last date of purchase or the frequency of engagement. Segment the customers into the subsets by level of inactivity and craft the re-engagement efforts based on this segmentation.
Create compelling subject lines and preview text which grab recipients' attention and speak to the value or benefits of returning to your brand. Personalize the recommendation, offer, or incentive given to re-tempt lapsed customers into availing discount offers, free shipping, or exclusive deals. Experiment with various messaging and timing to see what drives the best rates of re-engagement with your audience.
Last, track performance data of re-engagement campaigns, and iteratively improve strategies to optimize results over time.
You could then further find the lapsed customers based on the criteria of last date of purchase or the frequency of engagement. Segment the customers into the subsets by level of inactivity and craft the re-engagement efforts based on this segmentation.
Create compelling subject lines and preview text which grab recipients' attention and speak to the value or benefits of returning to your brand. Personalize the recommendation, offer, or incentive given to re-tempt lapsed customers into availing discount offers, free shipping, or exclusive deals. Experiment with various messaging and timing to see what drives the best rates of re-engagement with your audience.
Last, track performance data of re-engagement campaigns, and iteratively improve strategies to optimize results over time.