Each social media platform creates a hub full of potential buyers for products and services, which content creators tap into and monetize directly or indirectly.
Even before you get to the actual stage where you monetize, it's important that you groom the right followers for their eventual purpose. For example, you can't be grooming a fan base of Man United fans and end up selling merchandise about Arsenal to them. The right audience is what you want to target from the start.
To convert them to paying customers, you should start gradually, preferably woth a free trial or discounts. Then collect information as you go on, and continue providing value and entertainment even after you've converted them.
Even before you get to the actual stage where you monetize, it's important that you groom the right followers for their eventual purpose. For example, you can't be grooming a fan base of Man United fans and end up selling merchandise about Arsenal to them. The right audience is what you want to target from the start.
To convert them to paying customers, you should start gradually, preferably woth a free trial or discounts. Then collect information as you go on, and continue providing value and entertainment even after you've converted them.