The other recent trend is that of influencer marketing, the bottom-line definition being the ability of working with someone holding a mammoth following on social media in marketing one's products or services.
The influencers are usually seen as giving businesses opportunities to be able to reach their niche audiences and build relevant real connections with their target market. Another key trend is the massive increase in popularity of ephemeral content, such as Instagram Stories or Snapchat
Snaps, which enables business branding with engaging, temporary content that disappears in 24 hours. It provides a feeling of urgency and, at the same time, exclusivity that pushes user engagement and interaction.
Newer ad formats continue to be more and more interactive, offering users the ability to partake in polls, quizzes, or even augmented reality experiences, where businesses can provide truly immersive and engaging ad experiences that captivate users and drive interaction.
Some other features include shoppable posts and social commerce integrations that enable businesses to sell products to customers right through their social channels, with fewer steps in front of a user before reaching a checkout, and less friction in that path.
Following these emerging trends and trying out new ad formats and strategies would help your business stay ahead of your competitors and capitalizing the most on Social Media advertising.
The influencers are usually seen as giving businesses opportunities to be able to reach their niche audiences and build relevant real connections with their target market. Another key trend is the massive increase in popularity of ephemeral content, such as Instagram Stories or Snapchat
Snaps, which enables business branding with engaging, temporary content that disappears in 24 hours. It provides a feeling of urgency and, at the same time, exclusivity that pushes user engagement and interaction.
Newer ad formats continue to be more and more interactive, offering users the ability to partake in polls, quizzes, or even augmented reality experiences, where businesses can provide truly immersive and engaging ad experiences that captivate users and drive interaction.
Some other features include shoppable posts and social commerce integrations that enable businesses to sell products to customers right through their social channels, with fewer steps in front of a user before reaching a checkout, and less friction in that path.
Following these emerging trends and trying out new ad formats and strategies would help your business stay ahead of your competitors and capitalizing the most on Social Media advertising.