There are a number of best practices that help one create engaging social media ads. First, an organization needs to understand its audience perfectly to create an ad in response to the interests, preferences, and behavior of the target audience.
Catchy visuals: Create high-quality images or videos on this feed that will catch users' attention. Clear and concise messages with strong calls to action motivate the user to make the desired action.
Finally, these practices should also experiment with the formats and placements with the intended audiences. A/B testing will help compare different ad variants and which may work better in terms of engagement and conversions. This is because a majority of people on social media access it with their mobile devices.
Following such best practices, businesses can create engaging social media ads driving effective results.
Catchy visuals: Create high-quality images or videos on this feed that will catch users' attention. Clear and concise messages with strong calls to action motivate the user to make the desired action.
Finally, these practices should also experiment with the formats and placements with the intended audiences. A/B testing will help compare different ad variants and which may work better in terms of engagement and conversions. This is because a majority of people on social media access it with their mobile devices.
Following such best practices, businesses can create engaging social media ads driving effective results.