Email remains a high-engagement activity used to nurture leads down the funnel from the point of awareness to purchase. You can start by setting up targeted email sequences or workflows for each stage in the funnel. In this case, you should provide educational content or resources that will be useful to leads at the awareness stage to learn more about their problem or need.
At this point, walk them through the case studies, testimonials, and product demos that have been made available to present your solution, alleviate any objections, and consider your concerns. In the decision stage, offer incentives, discounts, or limited-time promotions to drive the lead further towards taking the action of making a purchase.
Marketing automation tools will assist you in doing that by making the nurturing process more efficient, sending timely and personalized emails to every lead according to their behavior, and level of engagement. This can be done by providing quality content and helping them along the buyer's journey. Building trust and credibility with the leads will therefore enhance the possibility of conversions.
At this point, walk them through the case studies, testimonials, and product demos that have been made available to present your solution, alleviate any objections, and consider your concerns. In the decision stage, offer incentives, discounts, or limited-time promotions to drive the lead further towards taking the action of making a purchase.
Marketing automation tools will assist you in doing that by making the nurturing process more efficient, sending timely and personalized emails to every lead according to their behavior, and level of engagement. This can be done by providing quality content and helping them along the buyer's journey. Building trust and credibility with the leads will therefore enhance the possibility of conversions.