Influencing helps a business reach niche audiences in establishing authentic relationships with the target market. Another trend is the popularity of the ephemeral content with something like Instagram Stories or Snapchat Snaps, allowing the creation of temporary engaging content that expires after 24 hours. This creates a sense of urgency and exclusivity that drives users toward engagement and interaction.
Increased use of interactive ad formats, including polls, quizzes, and AR experiences, helps to layer around the ad experiences that can engage users. Plus, businesses are now able to enable the selling of products directly within social media platforms by using shoppable posts and other integrations of social commerce, therefore, making the path to purchase more seamless.
In the vast and developing waves of trends, a company can always manage to be at the top or ahead of the curve with its advertising efforts through experimentation in new ad formats and strategies.
Increased use of interactive ad formats, including polls, quizzes, and AR experiences, helps to layer around the ad experiences that can engage users. Plus, businesses are now able to enable the selling of products directly within social media platforms by using shoppable posts and other integrations of social commerce, therefore, making the path to purchase more seamless.
In the vast and developing waves of trends, a company can always manage to be at the top or ahead of the curve with its advertising efforts through experimentation in new ad formats and strategies.